Privacy Policy

Wythenshawe Dental Clinic (“we”, “us”, “the Practice”) is committed to protecting your privacy. This policy explains what personal information we collect when you use this website or contact us, why we collect it, how we use it, and your rights.

We are the data controller for the personal information described in this policy. Our contact details are:

• Address: 158 Hollyhedge Road, Greater Wythenshawe, Manchester, M22 9UE
• Email: smile@wythenshawedentalclinic.co.uk
• Phone: 07770 122905
• Data Protection Officer: Contact us using the details above.

What information we collect

When you submit an enquiry or booking request through this website, we collect:

• Your name
• Email address and/or phone number
• The treatment you're enquiring about
• Any message or additional information you provide
• Whether you've opted in to receive marketing communications

Our enquiry form asks for your phone number first. If you enter your phone number but don't finish the form, we still keep that number, along with the page or advert that brought you to us, so that our team can call you back about your enquiry. We treat it in the same way as a completed enquiry, including the retention period below.

We may also automatically collect technical information such as which page or advert brought you to this site, so we can understand how our website is used. This does not identify you personally unless you go on to enter your phone number or submit an enquiry.

Why we collect it, and our legal basis

Where your enquiry indicates a specific treatment interest, this may be considered health-related information under data protection law. We only collect this with your knowledge, when you choose to tell us, and we treat it with the same care as any other patient information.

Who we share your information with

We do not sell your information. We share it only with:

• Our website and CRM developer/support provider (Alif Designs), who builds and maintains the systems that store this information, under a written data processing agreement that requires them to protect it and only use it as we instruct.
• Our hosting and database provider, who stores the information securely on our behalf.
• Any other party where we are required to by law, or with your explicit consent.

We do not use your enquiry information for any purpose beyond responding to you and, if you've opted in, sending you relevant marketing — we do not pass it to third parties for their own marketing purposes.

How long we keep your information

• If you become a patient, your information forms part of your dental record and is retained in line with our record-keeping obligations (typically a minimum of 10 years from your last treatment, or longer for children, in line with NHS and GDC guidance).
• If you enquire but do not go on to book treatment, we retain your enquiry details for 12 months to allow us to follow up, after which it is securely deleted — unless you've asked us to keep following up.
• You can ask us to delete your information at any time — see “Your rights” below.

Cookies and tracking technologies

This website uses cookies. Some are essential for the site to function and do not require your consent. Others are used for analytics and advertising purposes and only run if you actively accept them via the cookie banner shown on your first visit.

Analytics and marketing cookies (only with your consent):

• Google Analytics 4 — used to understand how visitors use this site, such as how many people visit, which pages they view, and how far they get through our enquiry form. This helps us improve the site. No personal information you enter into any form (name, phone number, email, or treatment details) is sent to Google as part of this tracking — only anonymous usage events. Provided by Google LLC.
• Meta (Facebook) Pixel — used to measure the effectiveness of our advertising and to show relevant ads to people who have visited this site. It records when you visit the site, when you begin filling in our enquiry form, and when you successfully submit it. As with Google Analytics, no personal information you enter into the form is sent to Meta as part of this tracking. Provided by Meta Platforms, Inc.

You can accept or decline these cookies via the banner shown when you first visit. If you decline, none of the above tracking runs. Your choice is remembered for 6 months, after which you'll be asked again. To change your choice sooner, clear your cookies for this site and revisit.

Google and Meta may process data outside the UK, including in the United States. Both companies participate in data transfer frameworks recognised under UK law (including the UK-US Data Bridge) that are intended to provide an equivalent standard of protection for your data.

Your rights

Under UK data protection law, you have the right to:

• Ask for a copy of the information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information (subject to our legal obligations, e.g. retaining clinical records)
• Withdraw marketing consent at any time — every marketing message we send will include an easy way to unsubscribe, or you can contact us directly
• Object to or restrict certain processing
• Complain to the Information Commissioner's Office (ICO) if you believe we have not handled your information properly — ico.org.uk, 0303 123 1113

To exercise any of these rights, contact us using the details at the top of this policy.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised. If we make significant changes, we will make this clear on our website.